Advertising charging station with a 43 inch panel.
A cabinet that sells two things: a rental to the guest and a screen slot to a local advertiser. The screen only earns where somebody is already selling the inventory.
Builds in this family (1)
The 43 inch build
One cabinet format, two slot counts, and a screen that needs an owner.
What an ad slot is worth depends on
Screen size does not set the price of an ad slot. These five things do.
| Factor | Why it moves the price | Question to ask |
|---|---|---|
| Footfall | Impression count is the base unit of every ad price | How many people pass within 5 metres, per hour? |
| Dwell | A queue or a waiting area buys attention | How long does a guest stand here? |
| Sightline | A panel at eye level beats one at knee level | From where can the screen be read without turning? |
| Content ownership | Whoever sells the inventory carries the risk | Who signs the advertiser, and who pays for content? |
| Power and mounting | A 43 inch cabinet needs a circuit and a floor | Is there a dedicated circuit and a flat floor? |
Do not price an ad slot from a footfall number you have not counted yourself. Two afternoons with a clicker beat a venue estimate.
Two revenue lines, one power circuit
A charging cabinet pays per rental. A screen pays per month, per advertiser, whether or not anyone rents a pack that day. Together they change the shape of the payback: the rental line covers the running cost, the screen line is what makes a mall lobby viable.
The catch is that both lines need attention. A screen showing the same slide for six weeks is worth less than no screen, and an ad contract is a second commercial relationship to manage.
- Screen
- 43 inch LED, landscape
- Slots
- 32 or 48 behind the same panel
- Content
- Scheduled from the same back office as the stations
- Power
- Dedicated circuit, confirmed against the sheet
- Ask for
- Panel brightness and the scheduling terms
Before you sell the first ad slot
The mistakes that turn a screen into a cost.
- Count the footfall yourself, at the hour you expect to sell, on the day you expect to sell it.
- Agree who owns the content: the venue, the advertiser or you. Ambiguity here kills the second contract.
- Check the sightline from the queue, not from the entrance. A panel read only by people leaving is worth half.
- Confirm brightness against the space: a lobby with a glass wall needs a brighter panel than a cinema corridor.
- Price the ad line separately from the rental line, or neither will show whether it works.
Before the order
Four things that decide whether the cabinet lands where you planned.
- Door width: a 43 inch cabinet arrives on a pallet. Measure the door before the lobby.
- Dedicated circuit: a screen adds a continuous load on top of the charging bays.
- Content workflow: who uploads, how often, and in which language.
- Ad contract: signed before install, or the screen runs house content for a month.
- Screen
- 43 inch LED
- Slots
- 32 or 48
- Revenue
- Rental plus advertising
- Ask for
- Brightness, scheduling terms, power draw
Send the site, get a written configuration.
Venue type, busiest hour and destination market is enough. The reply is a build, a slot count and the specification sheet for each line item.